What is Public Relations?
Vital Communication Tool; An Elusive Definition
What is PR? No simple, short, or dazzling answer exists. Rather than bore you with our trade association's long and overly serious definition, we will say this:
Public relations programs may aim to communicate marketing messages, build awareness, and improve an image of a service, event or product. PR techniques can persuade members of your public to adopt a viewpoint, or to act in a desired way, or to associate your organization with ideas and ideals.
PR complements other marketing tools, affording
you an opportunity to economically deliver
messages in longer and more persuasive form
than paid advertising.
A Philadelphia area communications and public relations firm focusing on special events, professional and nonprofit organizations since 1987.